Hoi, we are CHOCO

A Nature-inspired Crochet Studio based in the Netherlands
We spin happiness into every fiber!

CHOCO was born from a belief in "eternal beauty" and a mission to "spread kindness."

Inspired by her love for botanical art and childhood memories of her mother’s crochet, our founder Keren, a landscape designer in the Netherlands, began weaving yarn into lasting flowers. She envisioned an art that blends softness with beauty, offering a gentle touch to modern life.

Yet our purpose grew deeper. We learned of skilled women in Chinese remote areas, especially single mothers, whose craft didn’t provide stable income. So we built a bridge: connecting Dutch design with traditional craftsmanship, bringing meaningful work to artisans and timeless florals to everyday spaces.

Each flower embodies a meeting of two strengths—the hands that craft with hope, and the heart that treasures what lasts.

This is more than crochet. It’s kindness, made visible.
Stay with CHOCO, stay fluffy!

From our studio in Den Haag, Netherlands
2025